AI sentiment analysis in tourism and hospitality

Courtesy Datafloq “The hospitality industry uses artificial intelligence-powered sentiment analysis mainly to process hotel reviews and understand what customers like the most and which aspects can be improved. Lexalytics, an analytics company based in Massachusetts, analyzed a set of 50,000 customer reviews of ten Best Western locations on TripAdvisor to process their sentiment and experiences. This amounted to 34 pages of comments. Lexalytics cleaned this data by transferring it to a Microsoft Excel sheet and dividing it into four columns:

  • A unique ID to identify each review
  • Natural language text (the review itself)
  • Review title
  • Location (which one of the ten Best Western locations the customer reviews)

The team started by visualizing what topics people touched upon in their reviews.”

There are a lot of moving parts here but interesting to consider:

If you want to explore this as a solution for your hospitality, travel, food service, event or other service, please click on image: