response: Delivers AI powered Market Research
Market Research Veteran Dr. Fred Barber Appointed Managing Director of North America
response:now, which provides AI-powered market research, today announced its launch in the United States. Successfully operating in the European market since earlier this year, response:now has completed over 50 research projects, with 100% customer satisfaction for clients such as Google, Mastercard, Raiffeisen Bank, Marks & Spencer, and more.
The company offers a compelling value proposition for any business or marketing agency who desires the same quality and depth of insight from a traditional market research report in dramatically less time and cost. In many cases, response:now provides research at 3x the speed and 3x less the cost of current market research and DIY offerings. The value proposition is resonating in the United States.
Recently Ruck.us, who provide political candidates with an online platform to create campaign websites retained response:now to learn what past and present users like and dislike about the service, and their willingness to recommend. “With market research from response:now, we were able to focus on the things we needed to improve about our service,” says Ruck.us CEO Nathan Daschle. “Now, we have the data to make some subtle changes to get our clients out there evangelizing about Ruck.us, and we couldn’t be happier.”
The company has appointed veteran market research executive Dr. Frederick Barber as Managing Director of North America. He is responsible for strategy, market development and client success in the U.S. and Canada. “With response:now we have an innovative company that is applying the latest in app-based technology, process automation and artificial intelligence to a critical business need,” states Barber. “Market research is now far more timely and cost effective for anyone with a need for quality insights without the resource drain related to traditional research firms. I look forward to bringing my experience in both market research and marketing automation to bear in response:now’s North American expansion.”
Prior to joining response:now, Dr. Barber served as Chief Analytics Officer for MXM, a leading content marketing agency. He has managed analytic services for such clients as Fiat Chrysler, Volkswagen, KraftHeinz, Nestle, Toshiba, Nationwide Insurance, Allergan, Home Depot and TGI Fridays. Fred has served on Client Advisory Boards for SPSS and Experian. He is a recognized expert in market segmentation and enterprise predictive analytics. He holds a BA magna cum laude from Cornell, an MA in Demography from Georgetown and a Doctorate in Strategic Leadership from Regent University.
Response:now offers a wide array of market research products and services including Advertising Test Concept, Product Service Testing, Package Testing, Brand Equity and Image Testing, Customer Satisfaction and Loyalty, Campaign Effectiveness, Price Sensitivity and Optimization and Consumer and Market Analysis.
“At response:now our success comes from understanding how to execute automated market research and add the critical human touch,” says Rene Henc, CEO and founder of response:now. “We ensure our clients receive the very best data with over 20 years of market research experience in the final analysis.”
Based in Prague, with executives in the United States, the response:now team is comprised of market research veterans with core capabilities in IT development, process automation, artificial intelligence, business strategy and online marketing. Customers receive complete reports that blend the latest technologies with 20 years of market research experience. The results are highly accurate, insightful and comprehensive market research reports at a fraction of the cost and time of traditional offerings and with full service and expert support compared to DIY offerings. Learn more at www.responsenow.io.