Artificial Intelligence changes the way fashion brands promote their products

Artificial Intelligence technology recognizing clothes and beauty items in photos and videos started its work in the USA and Germany.   

Sarafan Artificial Intelligence engine has entered the USA and German markets. Sarafan.AI is a new technology identifying clothes, shoes, accessories, and beauty items in videos and photographs published on websites. Sarafan AI recognizes products and selects counterparts in webstores. All search results are displayed in the widget embedded in an image or a video. The only one thing website visitors have to do to enjoy online shopping is to click on the look they like.

Sarafan.AI is a self-learning Artificial Intelligence technology based on the Microsoft cloud platform. It uses computer vision and can recognize more than 30.000 individual clothing, make-up, and hairstyle attributes, including hundreds of styles, images, and textures. The search speed in a 20 million image database takes 1 ms.  Sarafan.AI is continuously learning and improving itself: the quality of its image recognition is constantly getting better, and the results are becoming increasingly accurate.

With Sarafan technology fashion brands have an opportunity to create native advertising campaigns in online media and attract targeted traffic: those users who follow a link in the widget are interested in a particular product and are ready to buy it. Nowadays, more than 150 fashion online stores use Sarafan advertising tools. According to Admitad founder and CEO Alexander Bachmann, Sarafan technology allows fashion brands to run native ad campaigns in almost any publication without spending a lot of time, money, or human resources. The advantage of this format is that users show a primary interest themselves, which ultimately has a positive effect on the conversion into sales. There is no need to design separate creatives to attract audience attention, all photos and videos processed during the launch phase are ready for use.

For media, Sarafan is an additional way to make the content more interactive and engaging and monetize it. The widget can be embedded into any website. More than 300 sites all around the world have already installed Sarafan widget, the most popular of them are Cosmopolitan, Glamour and Playboy in Russia and Myself in Germany. According to Sarafan Technology Inc. CEO Andrey Korkhov, when integrated into the media, the widget doesn’t come across as advertising. Focus groups showed that the service is perceived as native content, e.g. as a part of a website.

About Sarafan Technology Inc.

Sarafan Technology Inc. was founded in New York in 2018. Sarafan.AI technology has been developing since 2016. Company headquarters is located in New York. We also have offices in St. Petersburg (Russia) and Gurgaon (India).

Sarafan.AI is an Artificial Intelligence engine that recognizes fashion and beauty products in photos and videos and selects counterparts in online stores.

The company provides SaaS solutions based on the AI technology for photo and video content monetizing through advertisement integration into photos and videos.

Contact details:

+1 347 480 44 26 

About Admitad  

Admitad is a global affiliate network, brings together thousands of brands and hundreds of thousands of publishers around the globe. Such advertisers as AliExpress,, GearBest, Qatar Airways, ASOS, Papa John’s, and many others, entrust Admitad with maintenance of their affiliate programs. More than 1,600 advertisers and over 700,000 publishers cooperate with the company, providing for more than 5,000,000 target visitors per day in total.